Translation Case Studies - Southwell Marketing Ltd

Campaign Brief A UK-based LSP had a CRM of 5,000+ outdated or incomplete records hampering outbound efforts and reporting accuracy. Approach Full CRM audit, phone-verification, enriched job titles/emails, removal of duplicates, segmentation by industry/region. Outcome 600+ verified decision-makers identified; CRM data integrity restored to 90% accuracy. Result 23% uplift in lead engagement from segmented campaigns Client Feedback “The CRM was a mess before — now our team can finally use it effectively. It’s transformed how we work.
UK-based LSP
Visualiser of Interiors

Multilingual Website Relaunch Campaign Brief A global LSP was relaunching its website in 8 languages and wanted to generate buzz with existing and new enterprise clients. Approach 6-week multilingual telemarketing campaign targeting existing accounts and new prospects; aligned messaging with website relaunch and follow-up emails. Outcome 112 qualified prospects directed to the new website within 2 weeks. Result 25 inbound enquiries, 9 RFPs, €74,000 pipeline opportunities. Client Feedback “The campaign put our relaunch in front of exactly the right buyers. The early response exceeded expectations.”
Global LSP

Strategic Buyer Mapping Campaign Brief An LSP wanted translation buying structures mapped across 40 multinational companies. Approach Identified procurement, content leads, and localisation managers through outreach and research. Outcome 420 verified contacts discovered and profiled. Result ABM campaigns significantly improved targeting accuracy. Client Feedback “We now know who’s who in each target account. That insight alone is invaluable.”
UK Translation Company

SaaS Product Launch for LSP Tool Campaign Brief A tech-forward LSP launched its proprietary TMS and needed demo bookings. Approach Targeted smaller LSPs & localisation buyers; calls followed by demo invites. Outcome 74 demos booked in 6 weeks. Result 17 conversions to paid SaaS; €58,000+ in MRR generated. Client Feedback “The number of demos booked exceeded our expectations — and they were the right kind of buyers.”
UK Translation Company

New Partnerships with SEO & Web Agencies Campaign Brief An LSP wanted to form partnerships with multilingual-friendly digital agencies. Approach Outreach to 120 agencies pitching white-label solutions; secured webinar/referral deals. Outcome 11 partnership agreements secured. Result Steady stream of translation projects, predictable monthly lead flow. Client Feedback “These partnerships will fuel our growth for the next 12 months. Outstanding execution.”
Global LSP

Quote Re-Engagement Campaign Brief An LSP had dozens of silent quoted leads that needed revival. Approach Soft follow-up calls referencing quotes with Q4 promotion; barriers recorded & analysed. Outcome 14 dormant quotes reactivated and moved into negotiation. Result €21,500 recovered pipeline value; improved future quoting insights. Client Feedback “We assumed those quotes were dead, but this campaign proved otherwise. A great ROI for us.”
UK Translation Company

USA Market Expansion Campaign Brief A European LSP wanted to break into the U.S. market with a niche financial translation offering. Approach Targeted campaign to financial institutions, consultancies, fintechs; messaging highlighted compliance & SEC familiarity. Outcome 32 qualified U.S. prospects identified and introduced. Result First U.S. contract (€35,000) signed within 8 weeks. Client Feedback “Entering the US market felt daunting until Southwell Marketing Ltd helped us break the ice with real prospects.”
European Translation Company

Post-Event Lead Follow-Up Campaign Brief Following a major event, an LSP needed help qualifying and following up with 150+ booth leads. Approach 2-week rapid-response calling, qualifying interest, project volume, and decision role. Outcome 58 warm leads identified; tailored notes handed to in-house team. Result 3 new clients signed, 11 proposals within 1 month. Client Feedback “We’ve done event follow-ups before, but never this effectively. The qualified leads were gold.”
UK Translation Company

Campaign Brief A boutique LSP wanted to establish a foothold in the legal translation space. Approach Focused telemarketing with legal translation workflow training to ensure credibility. Outcome 19 qualified leads secured, 4 introductory calls arranged. Result €68,000 new contracts; ongoing discussions for annual retainers. Client Feedback “Southwell Marketing understood the legal buyer persona better than we expected — the conversations they opened were top-level.”
UK Legal Translation Company

CRM Cleanse & Contact Discovery Campaign Brief A UK-based LSP had a CRM of 5,000+ outdated or incomplete records hampering outbound efforts and reporting accuracy. Approach Full CRM audit, phone-verification, enriched job titles/emails, removal of duplicates, segmentation by industry/region. Outcome 600+ verified decision-makers identified; CRM data integrity restored to 90% accuracy. Result 23% uplift in lead engagement from segmented campaigns. Client Feedback “The CRM was a mess before — now our team can finally use it effectively. It’s transformed how we work.”
UK Translation Company

Dormant Client Reactivation Campaign Brief An established LSP approached Southwell Marketing Ltd to help re-engage over 200 dormant B2B translation clients across the Nordic region. Approach Multi-wave telemarketing with personalised outreach + follow-up emails with past project references and a time-limited reactivation offer. Outcome 37 dormant clients re-engaged, 6 proposals requested in 6 weeks. Result €42,000 confirmed revenue within 3 months; campaign extended to other regions. Client Feedback “The campaign reactivated leads we had written off years ago. We were genuinely impressed with the professionalism of the outreach.”
Global LSP