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Southwell Marketing LtdSouthwell Marketing Ltd
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    General Industry - case studies

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    Telecommunications Provider (UK & Ireland) Campaign Brief: A mid-sized telecoms provider wanted to expand its enterprise services (internet + VoIP) into the SME market. Their CRM was outdated, and their in-house sales team lacked the bandwidth to qualify cold leads. Approach: Cleaned and enriched a 4,500-record database of SMEs. Conducted outbound calls to identify decision-makers and gather renewal/contract dates. Positioned the telecom provider’s services in unscripted conversations, focusing on cost savings and reliability. Outcome: Database accuracy improved from 60% → 92%. 230 qualified leads delivered, with contract renewal dates logged. 14 live opportunities progressed to proposals within 6 weeks. Client Feedback: “The campaign has given us visibility of our pipeline for the first time in years and created immediate sales opportunities.”

    Telecommunications Provider (UK & Ireland)
     

    Finance & Insurance Broker (DACH Region) Campaign Brief: A financial services broker wanted to generate new B2B leads for their commercial insurance packages in Germany, Austria, and Switzerland. Approach: Built a new prospect list of 2,000 companies within target industries. Verified all key contacts by direct phone calls. Scheduled introductory meetings with CFOs and finance managers. Outcome: 180 verified decision-makers identified. 37 meetings booked directly into the client’s calendar. First closed deal covered 3× the cost of the campaign. Client Feedback: “Having a professional partner who can engage credibly with finance executives has been invaluable.”

    Finance & Insurance Broker (DACH Region)
     

    Health & Sports Equipment Manufacturer (France & UK) Campaign Brief: A sports equipment manufacturer wanted to introduce its new medical-grade training equipment to physiotherapists and rehabilitation clinics. Approach: Conducted outreach to 1,200 clinics and hospitals. Gathered insights on purchasing cycles, budgets, and current suppliers. Booked product demonstrations for the client’s sales team. Outcome: 96 demo appointments scheduled. 18 opportunities in negotiation within 3 months. Pipeline value estimated at €1.2 million. Client Feedback: “The intelligence gathered on purchasing patterns is just as valuable as the leads themselves.”

    Health & Sports Equipment Manufacturer (France & UK)
     

    Engineering Services Company (Nordics) Campaign Brief: An engineering consultancy wanted to re-engage lapsed clients and generate new business across Sweden and Norway. Approach: Reviewed 1,500 historic contacts, cleansed and updated details. Called to reintroduce the company, understand current projects, and identify upcoming tenders. Positioned their specialised engineering services as a fit for future projects. Outcome: 400+ dormant records revalidated. 52 lapsed accounts re-engaged. 9 opportunities with major infrastructure projects identified. Client Feedback: “We have opportunities again with clients we hadn’t spoken to in years. This is a real revival of our pipeline.”

    Engineering Services Company (Nordics)
     

    Renewable Energy Supplier (Benelux) Campaign Brief: A renewable energy supplier wanted to grow its client base of industrial customers in Belgium and the Netherlands. Approach: Targeted manufacturers with high energy consumption. Positioned renewable solutions in terms of cost reduction and sustainability goals. Captured data on contract end dates and energy usage. Outcome: 150+ qualified leads delivered. 27 prospects progressed to proposal stage. €4.3M potential pipeline created within 3 months. Client Feedback: “The quality of the conversations has been excellent — they’re uncovering opportunities our own team would have missed.”

    Renewable Energy Supplier (Benelux)
     

    IT Solutions Provider (UK) Campaign Brief: A managed IT services company wanted to generate new business in the SME market. Approach: Built and cleansed a data list of 2,200 SMEs across multiple sectors. Called to identify IT decision-makers and understand existing IT providers and renewal dates. Promoted free IT health checks to secure first meetings. Outcome: 312 IT manager contacts verified. 55 meetings booked with qualified decision-makers. 9 signed service contracts within 6 months. Client Feedback: “We’ve finally found a telemarketing partner that speaks IT in a credible way.”

    IT Solutions Provider (UK)
     

    Logistics & Distribution (CEE Region) Campaign Brief: A logistics provider wanted to expand its reach into Central & Eastern Europe. Approach: Identified logistics managers and procurement heads across 3,000 target companies. Collected intelligence on existing transport providers and pricing. Scheduled discovery calls for the client’s regional sales team. Outcome: 280 qualified logistics contacts identified. 41 discovery calls secured. Immediate cost savings highlighted opened 12 live bids. Client Feedback: “The intelligence gathering was just as valuable as the leads — we now know how to compete.”

    Logistics & Distribution (CEE Region)
     

    Education & Training Provider (UK) Campaign Brief: A vocational training provider wanted to boost enrolments for its accredited courses. Approach: Called HR and L&D managers across 1,800 companies. Promoted available training programmes and funding options. Booked follow-up consultations for the client’s training advisors. Outcome: 190 HR decision-makers verified. 75 consultations booked. 22 contracts signed within 4 months. Client Feedback: “The campaign provided immediate results and opened doors with HR managers we couldn’t reach directly.”

    Education & Training Provider (UK)
     

    Construction Equipment Distributor (France) Campaign Brief: A French distributor of heavy equipment wanted to re-engage dormant customers and expand into new territories. Approach: Reviewed 1,000 historical customer records. Qualified buying contacts and equipment usage. Offered promotional packages to re-engage dormant accounts. Outcome: 420 dormant accounts re-engaged. 38 new sales opportunities uncovered. First 3 deals closed within 6 weeks. Client Feedback: “We were amazed at how quickly the campaign revived old accounts and generated fresh business.”

    Construction Equipment Distributor (France)
     

    Professional Services Firm (Legal & Tax, Spain) Campaign Brief: A professional services firm wanted to win new clients for its tax advisory and compliance services. Approach: Called finance directors and business owners in target verticals. Positioned services as compliance solutions and risk mitigation. Offered free initial consultations as entry point. Outcome: 210 decision-makers identified. 33 consultation meetings booked. 11 new retainer contracts signed. Client Feedback: “The campaign more than paid for itself in the first month of closed contracts.”

    Professional Services Firm (Legal & Tax, Spain)
     
     
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